By Layla Peters Business owners across manufacturing, retail, services, and tech all face the same tension: you need growth, but the classic playbook—work harder, hire faster, sell more—hits diminishing returns. Innovation, used deliberately rather than reactively, becomes the boundary line between companies that plateau and those that stay in […]
Katalinas Communications
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If you’re putting time, energy, and money into building a website but your conversions are flatlining… It’s time for a heart-to-heart. Because your site might look shiny on the outside, but under the hood? It could be full of potholes that are sending visitors packing. Let’s talk about the most […]
Video marketing has emerged as a dominant force in modern business strategies, enabling brands to connect with audiences on a more intimate and engaging level. By integrating video into your marketing tactics, you can significantly boost your visibility and customer engagement. In this article from Katalinas Communications, we will explore […]
At Katalinas Communications, we recognize that each of our nonprofit clients has their own unique story. That’s why we incorporate varied public relations strategies into each campaign and with every client. Founder Theresa Katalinas prides herself on truly listening to and understanding the clients’ needs before devising a fundraising drive, […]
Nonprofit organizations nationwide are feeling the pinch of declining contributions. Some attribute the double-digit dip in giving that began in 2021 to inflation. Recent changes in tax laws that dramatically increased the standard deduction, resulting in fewer than 10 percent of taxpayers itemizing deductions as compared to 30 percent of […]
When she is not marketing her clients and their programs, planning events, undertaking public relations campaigns, strategizing social media posts, fundraising, or writing grants, Katalinas Communications founder Theresa Katalinas looks for opportunities to give back. Helping people – especially youth – build resilience in order to not only survive but […]
Soon after launching Katalinas Communications in February 2014, owner and founder Theresa Katalinas began undertaking public relations, email marketing and graphic design services for SCORE Bucks County. SCORE was a fitting client in that the greater Philadelphia area branch of the national nonprofit organization exists to mentor entrepreneurs and small […]
Is your business ready for more customers, increased company or product/service awareness and niche authority in 2023 and beyond? A marketing plan is an essential starting point. Knowing which channels are best suited to market your business or organization and arrive at your very specific goals can be challenging – […]
Jones Engineering Associates has tasked public relations and marketing agency Katalinas Communications with overseeing its external communication efforts. The PR firm, led by Theresa Katalinas, has been tasked with developing and executing a strategy for the firm’s social media accounts. Katalinas will also keep the firm’s website up to date […]
If you offer it, they will come. The key to answering the general public’s pent-up demand to be anywhere but home following two years of closures, masking, and social distancing, is to offer a memorable and remarkable experience. Recognizing the impact on tourism and the unwavering fear of missing out that […]
