Is your business ready for more customers, increased company or product/service awareness and niche authority in 2023 and beyond? A marketing plan is an essential starting point. Knowing which channels are best suited to market your business or organization and arrive at your very specific goals can be challenging – […]
marketing plan
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If an organization breaks ground on a new building and no one knows about it, did it really happen? When sharing news about new construction projects - both big and small – an effective public relations and communications strategy is key. Katalinas Communications recently assisted the Whitemarsh Township Authority in […]
What’s that expression about the cobbler’s children having no shoes? For me, it’s the marketer who markets everyone – except her own business. Crazy, right? The summer has been a whirlwind of equal parts lazy days at the beach with my family and a frenzy of new clients and increased […]
We make New Year’s resolutions for weight loss, saving money and becoming more organized. In addition to following through with the bevy of personal self-improvements, the New Year is the perfect time to make some upgrades to your small business as well. Our handy 10 tips offers insight in areas […]
It’s never too early to start thinking about how to market your business or nonprofit organization in the coming year. Before diving in, it is helpful to analyze how you marketed in 2015 and determine what worked, what did not and which activities may require more analytical information. An overview […]
