By Courtney Rosenfeld When the economy gets shaky, your website becomes more than just a digital storefront—it turns into a lifeline. Business owners can’t afford to let an outdated or underperforming site push away potential customers. Now’s the time to double down on your digital presence. Even small enhancements to […]
marketing
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Video marketing has emerged as a dominant force in modern business strategies, enabling brands to connect with audiences on a more intimate and engaging level. By integrating video into your marketing tactics, you can significantly boost your visibility and customer engagement. In this article from Katalinas Communications, we will explore […]
At Katalinas Communications, we recognize that each of our nonprofit clients has their own unique story. That’s why we incorporate varied public relations strategies into each campaign and with every client. Founder Theresa Katalinas prides herself on truly listening to and understanding the clients’ needs before devising a fundraising drive, […]
By Courtney Rosenfeld Business growth is not a matter of chance but a result of continuous effort and strategic planning. Adaptability to market changes and a thorough understanding of industry dynamics are crucial in scaling a business effectively. This article, courtesy of Katalinas Communications, delves into essential strategies that are […]
When she is not marketing her clients and their programs, planning events, undertaking public relations campaigns, strategizing social media posts, fundraising, or writing grants, Katalinas Communications founder Theresa Katalinas looks for opportunities to give back. Helping people – especially youth – build resilience in order to not only survive but […]
Is your business ready for more customers, increased company or product/service awareness and niche authority in 2023 and beyond? A marketing plan is an essential starting point. Knowing which channels are best suited to market your business or organization and arrive at your very specific goals can be challenging – […]
Jones Engineering Associates has tasked public relations and marketing agency Katalinas Communications with overseeing its external communication efforts. The PR firm, led by Theresa Katalinas, has been tasked with developing and executing a strategy for the firm’s social media accounts. Katalinas will also keep the firm’s website up to date […]
If you offer it, they will come. The key to answering the general public’s pent-up demand to be anywhere but home following two years of closures, masking, and social distancing, is to offer a memorable and remarkable experience. Recognizing the impact on tourism and the unwavering fear of missing out that […]
Blogging is a great way to tell the world – or your social media followers and customers – more about yourself. Who are you? What makes you, you? Are you a wine connoisseur? Do you travel the world in every spare moment available? Has quarantine transformed you from a heat […]
If an organization breaks ground on a new building and no one knows about it, did it really happen? When sharing news about new construction projects Â- both big and small – an effective public relations and communications strategy is key. Katalinas Communications recently assisted the Whitemarsh Township Authority in […]
