I received an email marketing communication recently from a company encouraging me to turn my “passion for writing into a lucrative career.” “Really?” I thought. Hmm. Since I’ve been a professional writer for close to 15 years, I was intrigued. Maybe the sender – a list I’ve subscribed to for […]
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Katalinas Communications is growing and expanding upon our public relations, marketing and graphic design services. A collaboration with award-winning photographer/videographer and web designer William Johnson means that our clients can take advantage of an even greater opportunity to share their message in a multitude of mediums. Meet Bill The winner […]
If you think your Facebook marketing strategy can’t lose, that may be your first mistake. Everyone – from the mom and pop pizza shop to the nonprofit organization to the corporate giant and every group in between – seems to be finding a voice on Facebook. But, the real question […]
What’s in a brand? In short, everything. Far more than simply choosing colors and graphics to design a logo for your business or organization, branding encompasses everything from the mission, the customer or member experience to how your audience and prospects recognize you and, ultimately, what sets you apart from […]
As I hustle to grow my business and expand my network, I have been making a concerted effort to read everything I can pertaining to small business owners, entrepreneurs and startup companies. I glean articles for helpful tips, anecdotes about interesting entrepreneurial efforts and insights about what worked in other […]
Running a business or a nonprofit group can be time consuming and you may be forced to wear multiple hats. While you may be able to shirk some responsibilities, blogging is one job you will want to continue – or delegate – for the good of your organization. Here’s why […]
