Blogging is a great way to tell the world – or your social media followers and customers – more about yourself. Who are you? What makes you, you? Are you a wine connoisseur? Do you travel the world in every spare moment available? Has quarantine transformed you from a heat […]
blogging
Picture it: Your business or organization is throwing the party of the year. The guest list includes all of the most important movers and shakers in your industry. The event is perfect, in every way imaginable. You used a ton of marketing muscle to promote the event, to fill the […]
In terms of publicity, it used to be that you could do one thing and do it well. That “thing” was public relations, i.e. writing and distributing press releases and earning media coverage. Traditional PR is still a viable form of communication. However, it should not be your only tool. […]
When I first launched my business Website, my goal was to write at least one blog a week. I realized, then and now, that blogging is the tool to grow SEO organically, while helping to define me as a local public relations and marketing authority. Typically, writing one unique blog […]
Are you looking to pour more of your marketing dollars into an advertising campaign for 2016? That’s so last year. For 2016 and beyond, efforts to ace your audience building and engagement – and as a result boost your client roster and bolster sales – will be simplified by employing […]
Running a business or a nonprofit group can be time consuming and you may be forced to wear multiple hats. While you may be able to shirk some responsibilities, blogging is one job you will want to continue – or delegate – for the good of your organization. Here’s why […]