The 2016 general election and its aftermath broke all the unwritten Facebook rules. It used to be that politics were off limits on social media. Facebook was the place to find out that your friends were expecting a baby, had started a new job, or that their kids’ team had […]
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In terms of publicity, it used to be that you could do one thing and do it well. That “thing” was public relations, i.e. writing and distributing press releases and earning media coverage. Traditional PR is still a viable form of communication. However, it should not be your only tool. […]
By Tom Smith We’re in a new age of media. Let’s face it: when anyone sees an online article with a video at the top they click on the video before reading. What’s more; video technology is more affordable now than ever. Most families own a DSLR that most likely […]
Are you looking to pour more of your marketing dollars into an advertising campaign for 2016? That’s so last year. For 2016 and beyond, efforts to ace your audience building and engagement – and as a result boost your client roster and bolster sales – will be simplified by employing […]
