By Layla Peters For consultants, agencies, and local service business owners selling higher value offers, hesitant customers can stall even after a strong call or proposal. The core tension is simple: the longer the customer decision process drags on, the more tempting it becomes to push harder, yet sales pressure […]
Theresa Katalinas
164 posts
By Layla Peters The traditional corporate gala is no longer the gold standard for marking business achievements. In an era where authenticity and direct engagement drive market value, the most successful businesses are pivoting toward celebrations that favor substance over spectacle. By focusing on intentional touchpoints, you can transform a […]
Small businesses thrive on relationships, visibility, and memorable experiences. Unlike large corporations with massive advertising budgets, small business owners often rely on creativity to capture attention and stay connected with their audience. Creative marketing doesn’t mean spending more—it means thinking differently about how you tell your story, showcase your brand, […]
By Layla Peters Business owners across manufacturing, retail, services, and tech all face the same tension: you need growth, but the classic playbook—work harder, hire faster, sell more—hits diminishing returns. Innovation, used deliberately rather than reactively, becomes the boundary line between companies that plateau and those that stay in […]
If you’re putting time, energy, and money into building a website but your conversions are flatlining… It’s time for a heart-to-heart. Because your site might look shiny on the outside, but under the hood? It could be full of potholes that are sending visitors packing. Let’s talk about the most […]
By Layla Peters Every small business owner knows the relentless push and pull of competing priorities. When the stakes feel high and the to-do list looks impossible, they don’t wait for clarity; they create it. These entrepreneurs have learned that structure is not a luxury but a lifeline, especially when […]
Let’s talk about something that might sound a little futuristic but is super relevant right now: optimizing your business website for AI-powered search engines. If your site isn’t quite ready to play nice with these super-smart algorithms, you might be missing out on a serious chunk of organic traffic. So […]
By Courtney Rosenfeld There’s a difference between having a website and having a site that actually does something for your business. Most small business owners start with good intentions and a template, maybe toss in a few photos and a contact page, and hope for the best. And to be […]
By Courtney Rosenfeld When the economy gets shaky, your website becomes more than just a digital storefront—it turns into a lifeline. Business owners can’t afford to let an outdated or underperforming site push away potential customers. Now’s the time to double down on your digital presence. Even small enhancements to […]
By Courtney Rosenfeld In today’s competitive market, cost efficiency in marketing is more crucial than ever. As a business owner, it’s imperative to explore innovative, budget-friendly approaches to engage customers without compromising the impact of your campaigns. This article shared by Katalinas Communications provides you with insights on leveraging modern […]
