Soon after launching Katalinas Communications in February 2014, owner and founder Theresa Katalinas began undertaking public relations, email marketing and graphic design services for SCORE Bucks County. SCORE was a fitting client in that the greater Philadelphia area branch of the national nonprofit organization exists to mentor entrepreneurs and small […]
small business
Confession: I don’t answer my phone if I don’t recognize the phone number. Yeah, I know. A publicist who doesn’t answer the phone. I get the irony. But, here’s the thing: the clients and media professionals I regularly communicate with are programmed into my phone. In most instances, if someone […]
I started my business without a plan. OK, that’s not completely true. My only plans were to make enough money to support myself and my family and to be as available as I could be for my daughter. For the most part that has meant setting a work schedule around […]
I’ve always been a visual learner. I have a difficult time understanding or conceptualizing something unless I can see it. So then, explaining to 10 first-graders what a Girl Scout cookie is without actually having said cookies to see, smell, and, of course, taste, seemed next to impossible. You see, […]
I liken my start as an entrepreneur to learning to ride a bike. When I started out with my public relations company serving clients in Montgomery County and Bucks County, I had a full-time job – my training wheels – and knew little about the road ahead as a small […]
You always hear about ways to prepare children for back to school, but what about adults, specifically entrepreneurs? For the first time in my daughter’s young life, I was able to really experience summer vacation with her. A modified work schedule during her school break has given me the irreplaceable […]
When we think of plagiarism typically student research papers come to mind. Occasionally we hear of professional writers accused of copying another’s work. Yet, this week’s media frenzy over Melania Trump’s alleged plagiarized speech at the Republican National Convention proves that pretty much anything written can, in fact, be stolen […]
When I first launched my business Website, my goal was to write at least one blog a week. I realized, then and now, that blogging is the tool to grow SEO organically, while helping to define me as a local public relations and marketing authority. Typically, writing one unique blog […]
My mom is the hardest-working person I know. She raised me by herself and worked long hours, mainly overnight when I was either sleeping, or leaving for work when I was getting out of school. I learned my work ethic from her for sure. But, balancing hard work with spending […]
Advertising your small business or nonprofit organization can be an expensive undertaking. When done properly, your brand can reap the benefits – including increased exposure and more sales – from a successful ad campaign. To get the most bang for your ad buck, you have to keep a few key […]