Katalinas Communications Broadens Nonprofit Publicity Base

Soon after launching Katalinas Communications in February 2014, owner and founder Theresa Katalinas began undertaking public relations, email marketing and graphic design services for SCORE Bucks County.

Katalinas Communications is assisting SCORE Indianapolis in its efforts to support the local small business community.
Katalinas Communications has led public relations efforts for SCORE Bucks County since 2014, most recently adding SCORE Indianapolis as a client.

SCORE was a fitting client in that the greater Philadelphia area branch of the national nonprofit organization exists to mentor entrepreneurs and small business owners through every stage of their business ownership journey. At the time, Katalinas Communications, a full-service public relations and marketing agency, was then a new entrepreneurial venture for Theresa, a former multi-media reporter and editor.

For the last decade, Theresa has continued serving the local business mentoring group, leading new brand awareness, public relations and content marketing campaigns, including a monthly thought leadership column aptly dubbed Ask SCORE, which sheds light on popular business topics, as well as business success stories, which get to the heart of business owners who excelled with mentoring guidance. Along the way, she has garnered national media coverage and highly sought after TV interview segments for SCORE Bucks County, which, in turn, has drawn attention from other SCORE chapters.

Katalinas Communications has since guided strategies and PR efforts for several other SCORE chapters in Pennsylvania.

Kara Long, of The Memory Collective, holds her first trademark.
SCORE Indianapolis client Kara Long, owner of The Memory Collective, holds her first trademark.

Bolstered by the many public relations successes, Theresa most recently began working with SCORE Indianapolis. A born storyteller, Theresa is collaborating with the chapter and some of its clients to assist in spreading awareness of the many local business successes that have been realized as a result of the Indianapolis chapter’s mentoring support. Going beyond a nuts and bolts press release, Theresa taps into her reporter’s background to bring these business owners’ stories to life, all while weaving in interesting and timely news hooks that are gaining traction in various media markets.

A businesswoman herself, Theresa savors the opportunity to dig into others’ entrepreneurial journeys and share what makes their business venture extraordinary. She looks forward to continuing her work with SCORE and broadening the organization’s reach through her media relation efforts.

In addition to SCORE, Katalinas Communications serves a number of nonprofit and local government organizations, including the Bucks County Wine Trail, Montgomery County Community College, Falls Township, Fallsington Library and Conshohocken Borough Authority, among others. To learn more about how Katalinas Communications can assist your business or nonprofit, email Theresa Katalinas or call 215-519-8833 for a no-obligation consultation.

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