It was about a year ago that I interviewed for what I thought would be my big break as a business owner. I put a proposal together and was confident – in retrospect too confident – that I had landed what my husband referred to as my “first big fish.” […]
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How much time are you spending working on your business? Yes, I know, you’ve been busy working in the business – providing goods and services to your customers, managing the finances, possibly hiring some staff. The responsibilities of a small business owner are limitless. Yet, it’s still vitally important for […]
When you Google your name or your company’s name, what do you see? If you have not searched these things on the Internet, you should: Your prospective customers certainly are. That said, you don’t want lack of searchable results, or, worse yet, a negative review, to jeopardize relationships with would-be […]
A rainy forecast put off outdoor plans I had with my family this weekend. We had been planning a day in Philadelphia and Camden, N.J. for the Tall Ships festival, followed by a members-only trip to the Adventure Aquarium and fireworks to cap the night. Even though those things are […]
When it comes to marketing your business, are you confused about what to do, how to do it and – perhaps most importantly – how to pay for it? Believe it or not, if you have happy customers, you have access to a free marketing tool: Reviews. Why reviews matter […]
Just like interviews with prospective employers are key to securing a job and in some cases a career, question and answer sessions with reporters are integral to building upon the foundation for a successful business venture or nonprofit organization. Knowing how and what to say during media interviews can be […]
Longer days. More sun. Summer vacations. Feeling inspired to work? You’re not alone. Finding the gumption to ignore the sunshine and get to work becomes increasingly more difficult as kids break for summer vacation, family trips come to fruition and the lure of the beach beckons. Particularly for small businesses […]
If you’ve been waiting for the perfect time to jump into the real-time social media stream that is Twitter, can I just say “Geronimo”? Seriously, now is THE time to take the plunge. Because of a new partnership with Google, which allows tweets to show up in Google searches, an […]
There was a time when advertising for a business or organization amounted to placing an ad in a print publication and rolling the dice to see who would respond. The pool of potential customers was dependent upon who was reading the newspapers, magazines and other print publications containing the ad. […]
So you want more email subscribers. Who doesn’t? But, believe it or not, there’s a science to growing a healthy email subscriber list. Beyond clicking your heels and wishing it to be so, there are some tried and true things you can do. Show and Prove: What’s in it for […]
