When you Google your name or your company’s name, what do you see?
If you have not searched these things on the Internet, you should: Your prospective customers certainly are.
That said, you don’t want lack of searchable results, or, worse yet, a negative review, to jeopardize relationships with would-be clients.
Follow these tips to easily and proactively manage your company’s online reputation.
- Be where it matters most
Who is your customer and what are his or her online habits? Once you have the answer you will have a better idea of where to focus your time and energy. Your customers’ Internet activities and interests will likely change as social media platforms evolve and even more time is spent online. It’s important to keep tabs on this ever-changing dynamic.
- Be an authority
Now that you know where your customers are, you need to prove your company’s credibility. You can prove that you are an authority by becoming an active participant in online areas where your customers engage. That could mean sharing tips and advice on a relevant forum or joining similar groups and interacting on LinkedIn.
- Be authentic
People can spot phony sales pitches a mile away. Don’t use your posts to sell. Instead, follow the three E’s: Educate, Enlighten and Entertain. Your prospective customers are people first. And people don’t go online to hear or read sales pitches.
- Be opportunistic
Recognize when an online conversation is leading to a potential sale. For example, if a prospect asks questions regarding your products or services it is important to follow through. Send them a private message answering the questions they may have and provide your contact information for follow up.
- Be in the know
Keep tabs on review sites like Yelp, Google+, Angie’s List and what customers may be saying about your business. Be sure to respond to all reviews. Thank customers for positive reviews and let them know you appreciate their patronage. For negative reviews, speak respectfully and when appropriate, apologize for the situation and outline how the issue is being corrected.
For more tips on how best to manage your online reputation, call Theresa Katalinas at 215-519-8833 or email firstname.lastname@example.org.