There are so many things to consider when creating an effective logo. A telling aspect of a logo’s winning-ness is its ability to sum up your business’ products or services without words. How do you do this? It’s not easy, by any means. Creating a compelling logo – one that […]
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What resonates with your customer? The easiest way to know what your prospects or clients want is to ask them. It’s a question that can be asked in countless ways. You can craft email marketing campaigns to query everything from the best subject lines, the most open-worthy sender name and […]
I received an email recently from a woman that I follow on LinkedIn. The subject line made me want to open it: “Watch my interview …” So I did. But, the first sentence caused me to stop reading. Why? I stumbled across two grammatical errors in the first sentence alone. […]
Gone are the days of 9-5 hours and in-person-only interactions. Today’s businesses are global marketplaces with no beginning or end time. Social media has made it so. Your brick-and-mortar office may hang its closed sign at 5 p.m., but your customers – particularly those who may be upset – will […]
Who knows your company’s story better than you? No one, of course. So why not act as the cheerleader for your business or nonprofit organization and spread the word? It may be easy to write a press release. But using this publicity tool to, well, gain publicity, takes a bit […]
What do you know, really know about your customers? Before you can set out to market to potential customers you first must know them in the same way you know a close friend or family member. Beyond knowing that they buy your products or services, what are your clients like? […]
Messy desktop. Misplaced files. Perhaps you need a personal assistant. Not in your budget? That’s OK, it’s in the Microsoft spending plan. With the forthcoming release of Windows 10 (due out July 29) the software giant allows users to swap a crowded desktop for one of multiple other desktops. It […]
It was about a year ago that I interviewed for what I thought would be my big break as a business owner. I put a proposal together and was confident – in retrospect too confident – that I had landed what my husband referred to as my “first big fish.” […]
How much time are you spending working on your business? Yes, I know, you’ve been busy working in the business – providing goods and services to your customers, managing the finances, possibly hiring some staff. The responsibilities of a small business owner are limitless. Yet, it’s still vitally important for […]
When you Google your name or your company’s name, what do you see? If you have not searched these things on the Internet, you should: Your prospective customers certainly are. That said, you don’t want lack of searchable results, or, worse yet, a negative review, to jeopardize relationships with would-be […]
