Even with the never-ending array of apps aimed at making our lives easier, my favorite way to set priorities is as old school as you can get: Pen and paper. A creature of habit, I write out a to-do list of what I need to do, what I’d like to […]
Theresa Katalinas
159 posts
I received an email marketing communication recently from a company encouraging me to turn my “passion for writing into a lucrative career.” “Really?” I thought. Hmm. Since I’ve been a professional writer for close to 15 years, I was intrigued. Maybe the sender – a list I’ve subscribed to for […]
Thanks to everyone who participated in Katalinas Communication’s April Fools Day #bestprank contest! We’re happy to announce that Scott Chappelear has won. Here’s a description of his contest entry: “Some of the people in his department snuck out and used a lot of excess newsprint to fill his car and […]
Katalinas Communications is growing and expanding upon our public relations, marketing and graphic design services. A collaboration with award-winning photographer/videographer and web designer William Johnson means that our clients can take advantage of an even greater opportunity to share their message in a multitude of mediums. Meet Bill The winner […]
If you think your Facebook marketing strategy can’t lose, that may be your first mistake. Everyone – from the mom and pop pizza shop to the nonprofit organization to the corporate giant and every group in between – seems to be finding a voice on Facebook. But, the real question […]
What’s in a brand? In short, everything. Far more than simply choosing colors and graphics to design a logo for your business or organization, branding encompasses everything from the mission, the customer or member experience to how your audience and prospects recognize you and, ultimately, what sets you apart from […]
As I hustle to grow my business and expand my network, I have been making a concerted effort to read everything I can pertaining to small business owners, entrepreneurs and startup companies. I glean articles for helpful tips, anecdotes about interesting entrepreneurial efforts and insights about what worked in other […]
Telling your story when positive things are happening is easy. Think about happy days in your personal life: It’s never hard to recall your wedding day, when your child was born or when you moved into your first house. But, sharing news of the less-than-happy times, like losing a job, […]
Running a business or a nonprofit group can be time consuming and you may be forced to wear multiple hats. While you may be able to shirk some responsibilities, blogging is one job you will want to continue – or delegate – for the good of your organization. Here’s why […]
Just as important as what to post on social media is knowing when to post. The best video, photo gallery, or article is only as good as the eyeballs that see it. Ultimately, there isn’t a fool-proof time of day that will work for every business or organization across all […]
