In terms of publicity, it used to be that you could do one thing and do it well. That “thing” was public relations, i.e. writing and distributing press releases and earning media coverage. Traditional PR is still a viable form of communication. However, it should not be your only tool. […]
social media
22 posts
The Center for Independent Living of Bucks County has hired Katalinas Communications to further its public relations, social media and fundraising goals. The nonprofit organization provides a variety of free services to people with disabilities who live in Bucks County. Typically, like-minded agencies refer clients with disabilities for independent living […]
Off and on for the past 12 hours I tried (unsuccessfully) to access Facebook from my laptop computer. You see, it was my daughter’s last day of kindergarten and I wanted to share the proverbial first and last day retrospective with my online friends. To my chagrin, every time I […]
When talking social media for business, everyone (myself included) references the biggies: Facebook. Twitter. Those networks are important, but how many valuable business connections are you making – really making – on either of them? A few days after I lost my job in January 2014, I was sprucing up […]
Theresa Katalinas, the owner and founder of Katalinas Communications, has been retained by the Bucks County Wine Trail to handle public relations, event promotion and social media management. The Bucks County Wine Trail was incorporated more than a decade ago as a nonprofit organization. It is comprised of Bucks County’s nine wineries: […]
Are you looking to pour more of your marketing dollars into an advertising campaign for 2016? That’s so last year. For 2016 and beyond, efforts to ace your audience building and engagement – and as a result boost your client roster and bolster sales – will be simplified by employing […]
A prospective client told me recently that his company had spent a lot of money on marketing with very little return. In a chance meeting with an entrepreneur of a small business I heard the same thing. The message would seem to be that marketing is an expensive undertaking with […]
Many of the 316 million active Twitter users follow, tweet and retweet articles and other notes of interest on a regular basis for one simple reason: It’s not Facebook. Shorter, more serious, news and business-centric posts fill the space reserved on Facebook for cat photos, wedding and baby announcements and […]
Since its launch several years ago, Pinterest has become known as the unfailingly easy-to-use source for the latest recipes and how-to crafts. Oh, and of course, beautiful photos. But, did you know it’s also a valuable tool to market your business? If you can capture a remarkable image to tell […]
Gone are the days of 9-5 hours and in-person-only interactions. Today’s businesses are global marketplaces with no beginning or end time. Social media has made it so. Your brick-and-mortar office may hang its closed sign at 5 p.m., but your customers – particularly those who may be upset – will […]
