When I first launched my business Website, my goal was to write at least one blog a week. I realized, then and now, that blogging is the tool to grow SEO organically, while helping to define me as a local public relations and marketing authority.
Typically, writing one unique blog weekly meant last-day-of-the-week crunch time to squeeze in one more assignment before shutting down for the weekend.
That worked … for a while.
After about a 16 months of that routine – and as my client base and workload continued to grow – I’ve found that I may not always have time (or energy) to write something interesting and intelligible after a long week. I may not have an hour or two of uninterrupted, introspective time to reflect and transition an idea into a finished blog.
That does not mean I have thrown in the towel and stopped blogging. I devote time to blogging as it’s available, usually in a series of five-minute increments. I am reinventing my approach and finding what works for me – and perhaps what could work for you as well.
- Brainstorm topics
Writing a blog and (maintaining it over time) is less daunting when we break it into smaller pieces. What do your ideal customers care about, want to know more about and how can you, through your blog, inform and engage with them? Knowing what you will write about for at least a month out will help to ease anxiety when it comes time to sit down and write.
Tip: Take 5 minutes to jot down some topics of interest to your audience.
- Make the most of your time
Don’t wait for the ideal moment to work on your blog. I have my most focused moments while working out. Active thinking helps me to sketch out ideas in my head and gives me perspective. As I write this blog now, I’m sitting in the jury marshalling room as I wait to hear if my juror services are needed. For you, these opportunities might arise while preparing breakfast, packing your families’ lunches or driving to work. A few minutes of focused thinking could really help your creative juices flow.
Tip: Find opportunities in everyday situations to think through and ultimately write your blog.
- Take note
It may seem obvious, but when inspiration strikes, be sure to write it down! I can’t tell you how many can’t-miss blog topics and writing ideas I have forgotten simply by failing to jot down notes. In our ever-busy lives, it is sometimes easy for a winning blog topic to lose its impact and move to the back burner. Out of sight, out of mind, right?
Tip: Carve out five minutes and write down your ideas. Then make a plan (adjusting as other responsibilities arise) for when you will write your blog.
Would you like some help or inspiration starting a blog for your small business, nonprofit or governmental organization? Call Theresa Katalinas at 215-519-8833. To keep up-to-date on the latest in public relations and marketing, subscribe to our email list.