When you Google your name or your company’s name, what do you see? If you have not searched these things on the Internet, you should: Your prospective customers certainly are. That said, you don’t want lack of searchable results, or, worse yet, a negative review, to jeopardize relationships with would-be […]
Monthly Archives: June 2015
A rainy forecast put off outdoor plans I had with my family this weekend. We had been planning a day in Philadelphia and Camden, N.J. for the Tall Ships festival, followed by a members-only trip to the Adventure Aquarium and fireworks to cap the night. Even though those things are […]
When it comes to marketing your business, are you confused about what to do, how to do it and – perhaps most importantly – how to pay for it? Believe it or not, if you have happy customers, you have access to a free marketing tool: Reviews. Why reviews matter […]
Just like interviews with prospective employers are key to securing a job and in some cases a career, question and answer sessions with reporters are integral to building upon the foundation for a successful business venture or nonprofit organization. Knowing how and what to say during media interviews can be […]