Public speaking is an art. When in front of an audience, your job is to sound interesting and to keep your audience captivated – without feeling like they’re being held captive. Since the average attention span of humans is approximately 8 seconds, that is no small feat. But, what about […]
Theresa Katalinas
164 posts
In my last blog, I shared the importance of finding and sharing compelling news with the press. With those tips in mind, let’s take a deeper look at how you can help ensure media coverage for your business or nonprofit organization. Bear in mind that media representatives receive hundreds of […]
Do you have this fantasy: Reporters sitting at their desks, waiting for press releases and public relations pitches to pop into their email inboxes? A notion similar to the concept of if you send it, the media will print/post/broadcast your news. In reality, nothing could be further from the truth. […]
I liken my start as an entrepreneur to learning to ride a bike. When I started out with my public relations company serving clients in Montgomery County and Bucks County, I had a full-time job – my training wheels – and knew little about the road ahead as a small […]
Whether your brand is new on the scene or has been around for a while, it’s important to know (and speak) the universal language of public relations. Particularly when planning a media event, make sure you and the press have the same understanding. For media professionals (including this ex-reporter), a […]
You always hear about ways to prepare children for back to school, but what about adults, specifically entrepreneurs? For the first time in my daughter’s young life, I was able to really experience summer vacation with her. A modified work schedule during her school break has given me the irreplaceable […]
By Tom Smith Cinematography means two things today. In the industry it means photography with a movie camera. To the masses it often means anything involved in making a movie. The literal definition means “cinema writing,” which ought to suggest that all aspects of movie-making are included. In the professional […]
The Center for Independent Living of Bucks County has hired Katalinas Communications to further its public relations, social media and fundraising goals. The nonprofit organization provides a variety of free services to people with disabilities who live in Bucks County. Typically, like-minded agencies refer clients with disabilities for independent living […]
Rarely am I wowed by marketing messages. A barrage of promotional emails litter my inbox daily. Some I open, others I delete and still others I open only to unsubscribe from (again). But, then I received an email from My Chemical Romance. Not just any email announcing that the disbanded […]
When we think of plagiarism typically student research papers come to mind. Occasionally we hear of professional writers accused of copying another’s work. Yet, this week’s media frenzy over Melania Trump’s alleged plagiarized speech at the Republican National Convention proves that pretty much anything written can, in fact, be stolen […]
