If your brand has to ask, the answer is undoubtedly yes. Swooning teen girls may argue that it’s never too late to hear Justin Bieber say he’s sorry. But, for businesses, saying sorry should come sooner rather than later. Too often brands wait until there’s a public outcry (think GM’s […]
Yearly Archives: 2016
33 posts
Civil War Historical Fiction/Romance Author Mark Hubman to Sign “Dearest Issabella.” Mark Hubman, the graphic design mastermind behind Katalinas Communications, is taking off his creative director hat in favor of another that suits his expressive and imaginative qualities just as well. A published author, Mark will sign copies of his […]
Montco Happening has announced that Katalinas Communications has won in the Public Relations category as part of its Montco Happening List for 2016. The results came on the heels of an extensive auditing process that took more than a month to complete. The Greater Philadelphia area public relations and marketing […]
I never set out to be my own boss, but when push came to shove that’s what I fought tirelessly to be. A little more than two years ago I was offered a full-time position. The boss, knowing that I had been laid off six weeks before, probably sensed a […]
My favorite dramatization of the power of saying yes is Jim Carrey’s character in “Yes Man.” Swayed from his seemingly sweeping ability to only say “no,” Carrey says yes to everything: From taking flying lessons to learning Korean to buying plane tickets on the first plane leaving the airport. But, […]
My mom is the hardest-working person I know. She raised me by herself and worked long hours, mainly overnight when I was either sleeping, or leaving for work when I was getting out of school. I learned my work ethic from her for sure. But, balancing hard work with spending […]
4ward Planning Inc., a firm specializing in site-specific economic and real estate analysis for sustainable land use outcomes, has named Katalinas Communications its publicist. Since its inception in 2008, 4ward Planning Inc. has guided numerous state, county and local government agencies, as well as private developers and non-profit entities with […]
I used to think I was good at Yoga. Not instructor-quality good. But, I thought I had mastered the basics. As it turned out, that line of thinking was a stretch – quite literally. I took a Yoga class at my gym as my home exercise videos had become boring […]
Advertising your small business or nonprofit organization can be an expensive undertaking. When done properly, your brand can reap the benefits – including increased exposure and more sales – from a successful ad campaign. To get the most bang for your ad buck, you have to keep a few key […]
When talking social media for business, everyone (myself included) references the biggies: Facebook. Twitter. Those networks are important, but how many valuable business connections are you making – really making – on either of them? A few days after I lost my job in January 2014, I was sprucing up […]
