Having a mobile-friendly Website is no longer an amenity. With the latest Google algorithm change, it’s a must-do – unless, of course, business owners and organizations want to sacrifice the power of SEO.
In its effort to provide a better search experience for folks using mobile devices (a whopping 60 percent-and-growing population), Google has said it will penalize Websites that are not mobile-friendly with poor search engine rankings.
And, as pretty much anyone knows, if your prospective customers, clients or members can’t find you online, they can’t move from prospective to actual.
What can you do?
- Develop a responsive Web design
Most Websites recently built or updated reflect responsive Web design, i.e. the ability to adapt based on the various sizes and types of screens that the site could be viewed on. A responsive design looks as good on mobile as it does on a desktop computer.
- Be brief
A 2,000-word blog, for instance, is too long for anyone reading on a mobile device. Keeping in mind that most of your visitors will be accessing your site from a mobile device, try to pare down lengthy blogs or descriptions on the site and keep future posts as clear and concise as possible.
- When in doubt, test it out
You can test Individual pages for “mobile-friendliness” using Google’s Mobile-Friendly Test.
- Make it easy
According to Google, site managers should, “design your site to help make it easier for your customer to complete their most common tasks: from task conception, to visiting your site, to task completion.” Statistics show that Web visitors will abandon a site that does not load within 3 seconds. The same is true of sites that are not user-friendly or easy to navigate on a mobile device.
- Ask for help
Navigating the never-ending sea of change in mobile design can be confusing for small business owners and nonprofit organization representatives who already wear multiple hats. That’s why it’s important to not do it alone and instead seek insight from an experienced Web developer.
Our team of talented and experienced Web developers can help make your site mobile-friendly and get you back in Google’s good graces. For more information, give us a call at 215-519-8833 or email firstname.lastname@example.org.