Advertising your small business or nonprofit organization can be an expensive undertaking. When done properly, your brand can reap the benefits – including increased exposure and more sales – from a successful ad campaign. To get the most bang for your ad buck, you have to keep a few key […]
small business
20 posts
We make New Year’s resolutions for weight loss, saving money and becoming more organized. In addition to following through with the bevy of personal self-improvements, the New Year is the perfect time to make some upgrades to your small business as well. Our handy 10 tips offers insight in areas […]
Getting people to show up to your event involves much more than finding a venue and setting a date. People are busy with family, friends, work … and life. Your event is simply one more thing to try to squeeze into an already packed calendar – or skip altogether. Ensuring […]
Since its launch several years ago, Pinterest has become known as the unfailingly easy-to-use source for the latest recipes and how-to crafts. Oh, and of course, beautiful photos. But, did you know it’s also a valuable tool to market your business? If you can capture a remarkable image to tell […]
I received an email recently from a woman that I follow on LinkedIn. The subject line made me want to open it: “Watch my interview …” So I did. But, the first sentence caused me to stop reading. Why? I stumbled across two grammatical errors in the first sentence alone. […]
A rainy forecast put off outdoor plans I had with my family this weekend. We had been planning a day in Philadelphia and Camden, N.J. for the Tall Ships festival, followed by a members-only trip to the Adventure Aquarium and fireworks to cap the night. Even though those things are […]
When it comes to marketing your business, are you confused about what to do, how to do it and – perhaps most importantly – how to pay for it? Believe it or not, if you have happy customers, you have access to a free marketing tool: Reviews. Why reviews matter […]
Just like interviews with prospective employers are key to securing a job and in some cases a career, question and answer sessions with reporters are integral to building upon the foundation for a successful business venture or nonprofit organization. Knowing how and what to say during media interviews can be […]
As I hustle to grow my business and expand my network, I have been making a concerted effort to read everything I can pertaining to small business owners, entrepreneurs and startup companies. I glean articles for helpful tips, anecdotes about interesting entrepreneurial efforts and insights about what worked in other […]
Running a business or a nonprofit group can be time consuming and you may be forced to wear multiple hats. While you may be able to shirk some responsibilities, blogging is one job you will want to continue – or delegate – for the good of your organization. Here’s why […]
