Why Even Girl Scouts Need Effective Graphic Design

I’ve always been a visual learner. I have a difficult time understanding or conceptualizing something unless I can see it.

So then, explaining to 10 first-graders what a Girl Scout cookie is without actually having said cookies to see, smell, and, of course, taste, seemed next to impossible.

Effective graphic design turned a conceptual lesson on Girl Scout cookies into a fun game of “Daisy Bingo.”

You see, our Daisy Troop will not start selling this year’s delectable Caramel deLites, Thin Mints and more until Jan. 19. And no one in the Greater Philadelphia region has access to the deliciousness until then.

Yet, two weeks prior, my troop’s patch-earning lesson, “Count It Up,” is all about the cookie varieties, how much they cost and how our 6 and 7-year-old girls can learn about money and set cookie-selling goals.

Then, I had a lightbulb moment.

Who doesn’t love bingo? Even better, “cookie bingo,” I thought.

The dread I had been feeling about trying to explain cookies to the troop was replaced with excitement. I shared my half-baked idea with my Creative Director and “Daisy Bingo” was born.

The colorful bingo boards he created feature images of each of the cookies and incorporate various coin denominations to reinforce the dual lesson. Graphic Design came to this Daisy Troop co-leader’s rescue!

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It may not seem like much, but my slice-of-life example illustrates the importance of eye-catching graphic design in everyday life … and in the business world. An image is often the first thing people – potential customers – see.

For a small business or nonprofit, that could be your logo. What makes yours special and is it compelling enough to stand out from the competition?

In a world where consumers are constantly being bombarded with images and videos, what is your brand doing to be seen, and perhaps more importantly, to be remembered?

Mark Hubman is the Creative Director for Katalinas Communciations, advising on and handling the firm’s graphic design needs. He has more than 20 years’ experience designing creative and innovative graphics, advertisements and marketing collateral materials. To learn more about brand messaging and creating impactful graphic design, contact Mark at 215-301-5933.

 

 

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