Restaurant-quality food at a gas station? For five years a local service station tried unsuccessfully to market its top-notch food options. The problem: Customers viewed them as only a gas station. The goal was to attract more customers who lived and/or worked in eastern Montgomery County to think of Horsham […]
social media
17 posts
Our team at Katalinas Communications works hard to deliver for our public relations, marketing, graphic design, Website development and social media management clients every day. Winning the Montco Happening 2019 Happening List for the second year in a row for our Public Relations efforts is like a thick layer of […]
Want to know the successful recipe for event fundraising success? First, of course, is to have a fun event that really draws your target audience. But, how does that translate to fundraising? Particularly for community events without an admission fee, raising money for charitable organizations can sometimes require a bit […]
In the fall of 2017, I wrote two grant applications that together yielded $33,000 in 2018 funding for public relations, marketing and social media support for my nonprofit client, the Bucks County Wine Trail. Since 2015, Katalinas Communications has led the wine trail’s PR, graphic design, email marketing and overall […]
The 2016 general election and its aftermath broke all the unwritten Facebook rules. It used to be that politics were off limits on social media. Facebook was the place to find out that your friends were expecting a baby, had started a new job, or that their kids’ team had […]
In terms of publicity, it used to be that you could do one thing and do it well. That “thing” was public relations, i.e. writing and distributing press releases and earning media coverage. Traditional PR is still a viable form of communication. However, it should not be your only tool. […]
The Center for Independent Living of Bucks County has hired Katalinas Communications to further its public relations, social media and fundraising goals. The nonprofit organization provides a variety of free services to people with disabilities who live in Bucks County. Typically, like-minded agencies refer clients with disabilities for independent living […]
Off and on for the past 12 hours I tried (unsuccessfully) to access Facebook from my laptop computer. You see, it was my daughter’s last day of kindergarten and I wanted to share the proverbial first and last day retrospective with my online friends. To my chagrin, every time I […]
When talking social media for business, everyone (myself included) references the biggies: Facebook. Twitter. Those networks are important, but how many valuable business connections are you making – really making – on either of them? A few days after I lost my job in January 2014, I was sprucing up […]
Theresa Katalinas, the owner and founder of Katalinas Communications, has been retained by the Bucks County Wine Trail to handle public relations, event promotion and social media management. The Bucks County Wine Trail was incorporated more than a decade ago as a nonprofit organization. It is comprised of Bucks County’s nine wineries: […]
