Restaurant-quality food at a gas station? For five years a local service station tried unsuccessfully to market its top-notch food options. The problem: Customers viewed them as only a gas station. The goal was to attract more customers who lived and/or worked in eastern Montgomery County to think of Horsham […]
PR
18 posts
The Montgomery County-based company has been nominated for Montco Happening’s annual Happening List. Katalinas Communications is in the running for Montco Happening’s 2019 Happening List in the Public Relations category. The company is vying against three other PR companies to defend its 2018 title. Voting is underway and continues through […]
What do cyclocross, a juried art exhibition and a concert have in common? For starters, all are nonprofit events happening in the greater Philadelphia area this fall. Also, organizers for these happenings hired my company to help with marketing and public relations. Many times, when organizations and small businesses think […]
TLC Arts, LLC has hired Katalinas Communications to handle its marketing, public relations, branding and overall communications efforts as the not-for-profit organization works to open a new charter high school in Bucks County for the 2019-2020 school year. The organization has opened four successful arts-focused charter schools in the Lehigh […]
Picture it: Your business or organization is throwing the party of the year. The guest list includes all of the most important movers and shakers in your industry. The event is perfect, in every way imaginable. You used a ton of marketing muscle to promote the event, to fill the […]
Montco Happening has announced that Katalinas Communications has once again won in the Public Relations category as part of its Montco Happening List for 2018. The results came on the heels of an extensive auditing process that took more than a month to complete. The Greater Philadelphia area public relations and marketing company also won […]
In the fall of 2017, I wrote two grant applications that together yielded $33,000 in 2018 funding for public relations, marketing and social media support for my nonprofit client, the Bucks County Wine Trail. Since 2015, Katalinas Communications has led the wine trail’s PR, graphic design, email marketing and overall […]
Confession: I don’t answer my phone if I don’t recognize the phone number. Yeah, I know. A publicist who doesn’t answer the phone. I get the irony. But, here’s the thing: the clients and media professionals I regularly communicate with are programmed into my phone. In most instances, if someone […]
I started my business without a plan. OK, that’s not completely true. My only plans were to make enough money to support myself and my family and to be as available as I could be for my daughter. For the most part that has meant setting a work schedule around […]
Compelling email subject lines are important in marketing to your customers and prospects. If the subject is appealing, many more on your subscriber list may open it, if not, your message will be largely deleted or ignored. The same rings true in the public relations world. When PR professionals communicate […]
