I totally get how hard it is to run a business (and market yourself). Especially as a small business owner, I am a master hat wearer – as is the case with every other entrepreneur I know. After you have been in business for some time, you come to understand […]
marketing
65 posts
Since losing my job in 2014 and launching my own business weeks later, I have lived and breathed public relations. From helping small businesses and nonprofits promote their events and fundraising initiatives, to drawing greater awareness of their products, services and memberships, my mind is constantly in overdrive sorting through […]
Our team at Katalinas Communications works hard to deliver for our public relations, marketing, graphic design, Website development and social media management clients every day. Winning the Montco Happening 2019 Happening List for the second year in a row for our Public Relations efforts is like a thick layer of […]
What do cyclocross, a juried art exhibition and a concert have in common? For starters, all are nonprofit events happening in the greater Philadelphia area this fall. Also, organizers for these happenings hired my company to help with marketing and public relations. Many times, when organizations and small businesses think […]
TLC Arts, LLC has hired Katalinas Communications to handle its marketing, public relations, branding and overall communications efforts as the not-for-profit organization works to open a new charter high school in Bucks County for the 2019-2020 school year. The organization has opened four successful arts-focused charter schools in the Lehigh […]
Picture it: Your business or organization is throwing the party of the year. The guest list includes all of the most important movers and shakers in your industry. The event is perfect, in every way imaginable. You used a ton of marketing muscle to promote the event, to fill the […]
What’s most important in your job or business? Making money is most likely near the top of your list. Gaining respect from clients and peers is certainly up there as well. For me, working with new clients and undertaking new projects has been vital to growing my public relations and […]
I’ve been a career and personal coach, a networking expert, an executive of a nonprofit organization. Or have I? In reality I’m a ghost writer, a content marketer and an ex-journalist who has never done any of these things – except write authoritatively as if I had. I know how […]
I once answered a thread in one of my LinkedIn marketing groups about the best ways to market a public relations business. The poster had asked for guidance in promoting as she was having difficulty landing new clients. I told her that I had been expanding my client base primarily […]
In the fall of 2017, I wrote two grant applications that together yielded $33,000 in 2018 funding for public relations, marketing and social media support for my nonprofit client, the Bucks County Wine Trail. Since 2015, Katalinas Communications has led the wine trail’s PR, graphic design, email marketing and overall […]
