Katalinas Communications is growing and expanding upon our public relations, marketing and graphic design services. A collaboration with award-winning photographer/videographer and web designer William Johnson means that our clients can take advantage of an even greater opportunity to share their message in a multitude of mediums.
The winner of more than 100 national, regional and state awards, Bill had worked as a lead photojournalist for greater Philadelphia-based Calkins Media Inc. During his more than three decades in that role, Bill traveled to Mainland China and Japan to photograph a local school marching band; he trekked to Rome, Italy for the canonization of Saint Katherine Drexel; and captured a landmark brain surgery at the Johns Hopkins Hospital among other impressive photographic feats.
In recent years he transitioned into a fully digital role involving video production, editing and multi-media Web design in a fast-paced, deadline-driven environment. For the last three years Bill served as the managing editor for video at Calkins Media. He directed, trained and managed video operations for three newspaper Websites and Internet TV. Bill served as executive producer of three daily newscasts, two weekly sports shows and two weekly food shows.
Marketing through video
Consumers are watching and engaging with video much more frequently as compared to other content. On social media, videos are the preferred liked and shared content of choice. In email marketing simply mentioning the word “video” has been proven to increase open rates by nearly 20 percent and improve click rates by 65 percent.
Still not sold on why you should consider incorporating video into your business or organization’s marketing strategy? According to Forrester Research, 1 minute of video is equal to writing 1.8 million words.
See some video examples below:
Are you confused about where to get started? Let us help you devise a strategy best-suited to your business or nonprofit organization’s needs. Call Theresa Katalinas at 215-519-8833 or email firstname.lastname@example.org for a free consultation.