Theresa Katalinas, the owner and founder of Katalinas Communications, has been named director of Community Relations and Marketing at Lee’s Hoagie House of Horsham and Abington.
“Given her local marketing background, Ms. Katalinas complements the community-building initiatives already in place and others that will follow,” Lee’s Hoagie House owner Jon Waxman said.
According to Waxman, Theresa, as the Community Relations/Marketing Director, will continue the Lee’s Hoagie House organization’s charitable and community work through outreach with local school districts, parks and recreation department and businesses, participation in local functions, as well as the organizing of various in-store events and promotions.
A 2001 Millersville University graduate, Katalinas, of Upper Moreland Township, had worked for more than a decade as a print and digital reporter and editor before founding her own public relations and marketing company, Katalinas Communications, in 2014.
A native of Lancaster County, she got her start on the sports desk of the Intelligencer Journal, her hometown paper. From there, she moved to South Jersey where she covered municipal government and community news for two sister publications before being promoted in 2004 to features editor of the Gloucester County Times (now South Jersey Times). In 2005 she moved to Bucks County and spent the next decade working in a variety of reporting/editing positions before transitioning to public relations and marketing.
Lee’s is involved, annually, in numerous local events such as the Annual Hoagie Bowl (Nov. 7), The Freezer 5K (Dec. 13), as well as the collection of gently used sports equipment in the fall and numerous other school and community programs that benefit and support local charities.
Waxman, who started working at Lee’s in 1982 while attending Cheltenham High School, has owned the Abington location since 1990 and Horsham location since 2008. He is widely recognized for immersing himself into the communities that Lee’s serves.