How PR Benefits Unsung Heroes

How PR Benefits Unsung Heroes
I was chatting with some friends of a friend over lunch recently. They asked what I do for a living. I shared that I have my own public relations and marketing company. “Oooh, how many famous people do you work with?” The woman asked. I was dumbfounded for a moment. It was the first time anyone I had spoken to had equated PR with only being for famous people. Then I told stories of...
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Does Your Business Answer the Call?

Does Your Business Answer the Call?
Confession: I don’t answer my phone if I don’t recognize the phone number. Yeah, I know. A publicist who doesn’t answer the phone. I get the irony. But, here’s the thing: the clients and media professionals I regularly communicate with are programmed into my phone. In most instances, if someone other than a contact is calling me, it is most assuredly a sales call. On the chance that it’s ...
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Every Nonprofit Has a Story: Tell Yours

Every Nonprofit Has a Story: Tell Yours
Ever since I can remember, telling stories has been my passion. In high school, I wrote for the school newspaper. In college, I worked for my hometown’s daily newspaper, wrote for an entertainment publication and wrote articles for my college newspaper. From there I worked for more than a decade in the news business as a multi-media reporter and editor, telling varied stories ranging from inter...
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Mompreneur Ponders Business Growing Pains

Mompreneur Ponders Business Growing Pains
I started my business without a plan. OK, that’s not completely true. My only plans were to make enough money to support myself and my family and to be as available as I could be for my daughter. For the most part that has meant setting a work schedule around my little girl’s school, homework and extra-curricular activities. It has meant having the freedom to chaperone her class field trips...
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Why Email Subject Lines Matter in PR

Why Email Subject Lines Matter in PR
Compelling email subject lines are important in marketing to your customers and prospects. If the subject is appealing, many more on your subscriber list may open it, if not, your message will be largely deleted or ignored. The same rings true in the public relations world. When PR professionals communicate with the media, they are, in a sense, selling a reporter on what their client off...
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An Entrepreneur’s 6 Tips for Business Success

An Entrepreneur’s 6 Tips for Business Success
My email inbox has been inundated this week with dozens of “congrats on your work anniversary” messages from my LinkedIn contacts. Work anniversary? I am a self-made entrepreneur, but in this social media network’s eyes that seems like the same thing. The main difference for me is the fear involved in owning my own business. Don’t get me wrong. Fear is a good thing. Without it we become com...
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4 Ways Your Brand Can Survive Facebook Fatigue

4 Ways Your Brand Can Survive Facebook Fatigue
The 2016 general election and its aftermath broke all the unwritten Facebook rules. It used to be that politics were off limits on social media. Facebook was the place to find out that your friends were expecting a baby, had started a new job, or that their kids’ team had won a championship. In the months leading up to – and time following the 2016 general election – Facebook feeds are overwhel...
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Should You Hire a PR and Marketing Pro?

Should You Hire a PR and Marketing Pro?
I had a conversation recently with one of my nonprofit public relations clients about my media connections and how she could get them. This year’s budget is smaller than when I had promoted the organization’s long-standing event in the past and she suggested that I hand over my contacts. I wish I could say it’s the first time this request has been made. Whether it’s my media list or the program...
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Why Even Girl Scouts Need Effective Graphic Design

Why Even Girl Scouts Need Effective Graphic Design
I’ve always been a visual learner. I have a difficult time understanding or conceptualizing something unless I can see it. So then, explaining to 10 first-graders what a Girl Scout cookie is without actually having said cookies to see, smell, and, of course, taste, seemed next to impossible. You see, our Daisy Troop will not start selling this year’s delectable Caramel deLites, Thin Mint...
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3 Reasons Why You Need a Marketing Plan

3 Reasons Why You Need a Marketing Plan
Is your business ready for more customers, increased company or product/service awareness and niche authority in 2017? Knowing which channels are best suited to market your nonprofit or small business and arrive at your organization’s very specific goals can be challenging – especially if you have not created the holy grail of guidebooks: A marketing plan. Think of it as your organizatio...
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