Beat Mommy Guilt and Win at Entrepreneur Life

Beat Mommy Guilt and Win at Entrepreneur Life
Mommy guilt is the worst. It creeps in and grabs hold when you least expect it and at the most inopportune times. I think it’s because only moms truly speak the language of tears and tantrums. When my daughter’s eyes start to well up, I usually either A) Give in; or B) feel awful for not giving in. Neither of these make you feel very good. In the end, I would always feel manipulated (and re...
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Web Development Services Coming Soon!

Web Development Services Coming Soon!
A great manager once told me that it’s important to find the right talent and trust those individuals to do their jobs. Since I’m nowhere near a tech or coding expert, I have collaborated with talented and experienced Web developers whenever a client needed a Website rebuild. Sure, I post blogs, articles and fresh photos and graphic design samples on my site, as well as on some of my nonpro...
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How to Reset Your Marketing Focus

How to Reset Your Marketing Focus
What’s that expression about the cobbler’s children having no shoes? For me, it’s the marketer who markets everyone – except her own business. Crazy, right? The summer has been a whirlwind of equal parts lazy days at the beach with my family and a frenzy of new clients and increased workloads. Suffice it to say that I have promoted seemingly every business except Katalinas Communications. ...
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How PR Benefits Unsung Heroes

How PR Benefits Unsung Heroes
I was chatting with some friends of a friend over lunch recently. They asked what I do for a living. I shared that I have my own public relations and marketing company. “Oooh, how many famous people do you work with?” The woman asked. I was dumbfounded for a moment. It was the first time anyone I had spoken to had equated PR with only being for famous people. Then I told stories of...
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Does Your Business Answer the Call?

Does Your Business Answer the Call?
Confession: I don’t answer my phone if I don’t recognize the phone number. Yeah, I know. A publicist who doesn’t answer the phone. I get the irony. But, here’s the thing: the clients and media professionals I regularly communicate with are programmed into my phone. In most instances, if someone other than a contact is calling me, it is most assuredly a sales call. On the chance that it’s ...
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Every Nonprofit Has a Story: Tell Yours

Every Nonprofit Has a Story: Tell Yours
Ever since I can remember, telling stories has been my passion. In high school, I wrote for the school newspaper. In college, I worked for my hometown’s daily newspaper, wrote for an entertainment publication and wrote articles for my college newspaper. From there I worked for more than a decade in the news business as a multi-media reporter and editor, telling varied stories ranging from inter...
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Mompreneur Ponders Business Growing Pains

Mompreneur Ponders Business Growing Pains
I started my business without a plan. OK, that’s not completely true. My only plans were to make enough money to support myself and my family and to be as available as I could be for my daughter. For the most part that has meant setting a work schedule around my little girl’s school, homework and extra-curricular activities. It has meant having the freedom to chaperone her class field trips...
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Why Email Subject Lines Matter in PR

Why Email Subject Lines Matter in PR
Compelling email subject lines are important in marketing to your customers and prospects. If the subject is appealing, many more on your subscriber list may open it, if not, your message will be largely deleted or ignored. The same rings true in the public relations world. When PR professionals communicate with the media, they are, in a sense, selling a reporter on what their client off...
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An Entrepreneur’s 6 Tips for Business Success

An Entrepreneur’s 6 Tips for Business Success
My email inbox has been inundated this week with dozens of “congrats on your work anniversary” messages from my LinkedIn contacts. Work anniversary? I am a self-made entrepreneur, but in this social media network’s eyes that seems like the same thing. The main difference for me is the fear involved in owning my own business. Don’t get me wrong. Fear is a good thing. Without it we become com...
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