How to Multi-Purpose Your Event Content

How to Multi-Purpose Your Event Content
Picture it: Your business or organization is throwing the party of the year. The guest list includes all of the most important movers and shakers in your industry. The event is perfect, in every way imaginable. You used a ton of marketing muscle to promote the event, to fill the seats and have all of the VIPs in attendance. Now that’s it over, should you get a jumpstart on planning for next...
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An Entrepreneur’s Lesson Learned the Hard Way

An Entrepreneur’s Lesson Learned the Hard Way
What’s most important in your job or business? Making money is most likely near the top of your list. Gaining respect from clients and peers is certainly up there as well. For me, working with new clients and undertaking new projects has been vital to growing my public relations and marketing company. To make my goals a reality, I sometimes (OK, most times) clock insane hours. I joke with m...
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Why Voice is So Important in Content Marketing

Why Voice is So Important in Content Marketing
I’ve been a career and personal coach, a networking expert, an executive of a nonprofit organization. Or have I? In reality I’m a ghost writer, a content marketer and an ex-journalist who has never done any of these things – except write authoritatively as if I had. I know how to command the voice of the person or organization I’m writing about. Part of that comes from practice. I’ve spent mor...
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Katalinas Communications Wins 2018 ‘Happening List’ for Public Relations

Katalinas Communications Wins 2018 ‘Happening List’ for Public Relations
Montco Happening has announced that Katalinas Communications has once again won in the Public Relations category as part of its Montco Happening List for 2018. The results came on the heels of an extensive auditing process that took more than a month to complete. The Greater Philadelphia area public relations and marketing company also won the top honor in 2016. This year the company receiv...
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Marketing Money Can’t Buy: The Power of a Referral

Marketing Money Can’t Buy: The Power of a Referral
I once answered a thread in one of my LinkedIn marketing groups about the best ways to market a public relations business. The poster had asked for guidance in promoting as she was having difficulty landing new clients. I told her that I had been expanding my client base primarily through word-of-mouth advertising, or what’s commonly known as referrals. Well, that didn’t sit well with one o...
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5 Reasons Why Entrepreneurs Need to Vacation

5 Reasons Why Entrepreneurs Need to Vacation
How many times have you watched your work pile up, been inundated with tasks, felt like you needed an extra five hours in the day … and still relished in not just the thought of getting away, but packing your bags and heading for vacation? Please tell me I’m not alone here. I love running Katalinas Communications and being my own boss. But, vacations burn off the stress of entrepreneurial li...
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Vote for Katalinas Communications as Montco Happening’s Best in PR

Vote for Katalinas Communications as Montco Happening’s Best in PR
Katalinas Communications is once again in the running for Montco Happening’s 2018 Happening List in the Public Relations category. The company was nominated on Jan. 10. Voting begins on Jan. 15 and continues through midnight on Feb. 28. Each year, Montco Happening, an online lifestyle and events magazine, asks locals to nominate their favorite “Happening” people, places, events, service pro...
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Grant Opportunities Help Expand PR, Marketing Efforts

Grant Opportunities Help Expand PR, Marketing Efforts
In the fall of 2017, I wrote two grant applications that together yielded $33,000 in 2018 funding for public relations, marketing and social media support for my nonprofit client, the Bucks County Wine Trail. Since 2015, Katalinas Communications has led the wine trail’s PR, graphic design, email marketing and overall event promotions for the eight family-owned and operated wineries that mak...
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My Biggest Lesson as an Entrepreneur: Knowing My Worth – and Refusing to Settle

My Biggest Lesson as an Entrepreneur: Knowing My Worth – and Refusing to Settle
When I first started my business, I had no clue what it truly meant to be an entrepreneur. Be my own boss? Sure, I could do that. Knowing what to charge clients for my services? That was a whole different story. I had worked for a public relations firm for a few years sandwiched between my last two journalism jobs. The firm’s rate seemed extravagant. I attributed that to the many sale...
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Our Top Graphic Design Picks for 2017

Our Top Graphic Design Picks for 2017
From logos to social media graphics, digital and print advertisements and beyond, graphic design is the glue that holds together your organization's branding or messaging. When used as an effective aspect of a brand strategy, visuals work hand-in-hand with words to tell your business or group's story, share an offer, or attract new customers. The look and feel of your business or group's images...
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