5 Reasons Why Entrepreneurs Need to Vacation

5 Reasons Why Entrepreneurs Need to Vacation
How many times have you watched your work pile up, been inundated with tasks, felt like you needed an extra five hours in the day … and still relished in not just the thought of getting away, but packing your bags and heading for vacation? Please tell me I’m not alone here. I love running Katalinas Communications and being my own boss. But, vacations burn off the stress of entrepreneurial li...
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Vote for Katalinas Communications as Montco Happening’s Best in PR

Vote for Katalinas Communications as Montco Happening’s Best in PR
Katalinas Communications is once again in the running for Montco Happening’s 2018 Happening List in the Public Relations category. The company was nominated on Jan. 10. Voting begins on Jan. 15 and continues through midnight on Feb. 28. Each year, Montco Happening, an online lifestyle and events magazine, asks locals to nominate their favorite “Happening” people, places, events, service pro...
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Grant Opportunities Help Expand PR, Marketing Efforts

Grant Opportunities Help Expand PR, Marketing Efforts
In the fall of 2017, I wrote two grant applications that together yielded $33,000 in 2018 funding for public relations, marketing and social media support for my nonprofit client, the Bucks County Wine Trail. Since 2015, Katalinas Communications has led the wine trail’s PR, graphic design, email marketing and overall event promotions for the eight family-owned and operated wineries that mak...
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My Biggest Lesson as an Entrepreneur: Knowing My Worth – and Refusing to Settle

My Biggest Lesson as an Entrepreneur: Knowing My Worth – and Refusing to Settle
When I first started my business, I had no clue what it truly meant to be an entrepreneur. Be my own boss? Sure, I could do that. Knowing what to charge clients for my services? That was a whole different story. I had worked for a public relations firm for a few years sandwiched between my last two journalism jobs. The firm’s rate seemed extravagant. I attributed that to the many sale...
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Our Top Graphic Design Picks for 2017

Our Top Graphic Design Picks for 2017
From logos to social media graphics, digital and print advertisements and beyond, graphic design is the glue that holds together your organization's branding or messaging. When used as an effective aspect of a brand strategy, visuals work hand-in-hand with words to tell your business or group's story, share an offer, or attract new customers. The look and feel of your business or group's images...
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Business Hustle Pays Off with 600% Growth – and Counting

Business Hustle Pays Off with 600% Growth – and Counting
One of my many marketing tasks at my last place of employment involved gathering data, completing an application and writing a narrative for the company’s entry for the annual Philadelphia 100 list of the region’s fastest-growing businesses. Touting 200 percent year-over-year growth, the Bucks County business where I worked finished in the top half of the competition (both times). At the ti...
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Customer Service is Not Dead

Customer Service is Not Dead
I shared in my last blog about my family’s recent loss of our pet, Cooper, and how difficult that has been. We found a surprising source of comfort in Cooper’s last minutes with us and in the days since his passing. The folks at Rau Animal Hospital in suburban Philadelphia have shown us that customer service is not dead and is in fact alive and well at the practice. For me, it’s the litt...
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Half-Empty Chair and a Broken Heart

Half-Empty Chair and a Broken Heart
It’s been almost two weeks and still half of my chair is empty. For practically as long as I can remember, the other half had been reserved for my family’s pet, Cooper, our 10-pound long-haired Himalayan who left us on Nov. 5. Sitting at the table with us was as much a ritual as my morning cup of tea and bowl of cereal. My husband and I would playfully fight for our boy’s attention. He naturall...
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4 Tips to Drive Effective SEO on a Shoestring Budget

4 Tips to Drive Effective SEO on a Shoestring Budget
During a marketing meeting to set 2018 goals, a client recently shared his wish list. He wanted the organization to be first on Google for search. OK, that is probably everyone’s wish. And it can be done. Plunk down money on ad words and top ranking can be yours! … But then what? Sure, your organization may be found more readily, but these days search engine optimization is – or shoul...
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Beat Mommy Guilt and Win at Entrepreneur Life

Beat Mommy Guilt and Win at Entrepreneur Life
Mommy guilt is the worst. It creeps in and grabs hold when you least expect it and at the most inopportune times. I think it’s because only moms truly speak the language of tears and tantrums. When my daughter’s eyes start to well up, I usually either A) Give in; or B) feel awful for not giving in. Neither of these make you feel very good. In the end, I would always feel manipulated (and re...
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