Business Hustle Pays Off with 600% Growth – and Counting

Business Hustle Pays Off with 600% Growth – and Counting
One of my many marketing tasks at my last place of employment involved gathering data, completing an application and writing a narrative for the company’s entry for the annual Philadelphia 100 list of the region’s fastest-growing businesses. Touting 200 percent year-over-year growth, the Bucks County business where I worked finished in the top half of the competition (both times). At the ti...
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Customer Service is Not Dead

Customer Service is Not Dead
I shared in my last blog about my family’s recent loss of our pet, Cooper, and how difficult that has been. We found a surprising source of comfort in Cooper’s last minutes with us and in the days since his passing. The folks at Rau Animal Hospital in suburban Philadelphia have shown us that customer service is not dead and is in fact alive and well at the practice. For me, it’s the litt...
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Half-Empty Chair and a Broken Heart

Half-Empty Chair and a Broken Heart
It’s been almost two weeks and still half of my chair is empty. For practically as long as I can remember, the other half had been reserved for my family’s pet, Cooper, our 10-pound long-haired Himalayan who left us on Nov. 5. Sitting at the table with us was as much a ritual as my morning cup of tea and bowl of cereal. My husband and I would playfully fight for our boy’s attention. He naturall...
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4 Tips to Drive Effective SEO on a Shoestring Budget

4 Tips to Drive Effective SEO on a Shoestring Budget
During a marketing meeting to set 2018 goals, a client recently shared his wish list. He wanted the organization to be first on Google for search. OK, that is probably everyone’s wish. And it can be done. Plunk down money on ad words and top ranking can be yours! … But then what? Sure, your organization may be found more readily, but these days search engine optimization is – or shoul...
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Beat Mommy Guilt and Win at Entrepreneur Life

Beat Mommy Guilt and Win at Entrepreneur Life
Mommy guilt is the worst. It creeps in and grabs hold when you least expect it and at the most inopportune times. I think it’s because only moms truly speak the language of tears and tantrums. When my daughter’s eyes start to well up, I usually either A) Give in; or B) feel awful for not giving in. Neither of these make you feel very good. In the end, I would always feel manipulated (and re...
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Web Development Services Coming Soon!

Web Development Services Coming Soon!
A great manager once told me that it’s important to find the right talent and trust those individuals to do their jobs. Since I’m nowhere near a tech or coding expert, I have collaborated with talented and experienced Web developers whenever a client needed a Website rebuild. Sure, I post blogs, articles and fresh photos and graphic design samples on my site, as well as on some of my nonpro...
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How to Reset Your Marketing Focus

How to Reset Your Marketing Focus
What’s that expression about the cobbler’s children having no shoes? For me, it’s the marketer who markets everyone – except her own business. Crazy, right? The summer has been a whirlwind of equal parts lazy days at the beach with my family and a frenzy of new clients and increased workloads. Suffice it to say that I have promoted seemingly every business except Katalinas Communications. ...
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How PR Benefits Unsung Heroes

How PR Benefits Unsung Heroes
I was chatting with some friends of a friend over lunch recently. They asked what I do for a living. I shared that I have my own public relations and marketing company. “Oooh, how many famous people do you work with?” The woman asked. I was dumbfounded for a moment. It was the first time anyone I had spoken to had equated PR with only being for famous people. Then I told stories of...
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Does Your Business Answer the Call?

Does Your Business Answer the Call?
Confession: I don’t answer my phone if I don’t recognize the phone number. Yeah, I know. A publicist who doesn’t answer the phone. I get the irony. But, here’s the thing: the clients and media professionals I regularly communicate with are programmed into my phone. In most instances, if someone other than a contact is calling me, it is most assuredly a sales call. On the chance that it’s ...
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