So you want more email subscribers. Who doesn’t?
But, believe it or not, there’s a science to growing a healthy email subscriber list.
Beyond clicking your heels and wishing it to be so, there are some tried and true things you can do.
- Show and Prove: What’s in it for me?
People tend not to sign up for email subscriptions unless they see inherent value. Before you can look to seriously expand your email subscriber list, your business or organization needs to show why what you have to say is important to potential subscribers. Ask yourself: What sets my business apart from the competition? Knowing the answer will help in crafting compelling content and, in turn, gaining and attaining followers.
- Realize that content is king (and queen, jack and ace)
Proving your brand is worth following or subscribing to goes hand-in-hand with offering your list and potential subscribers reason to stay engaged. Are you offering your audience a reason to read your blog, buy into your brand and sign up for your list? Sharing helpful tips, customer or client testimonials and offering solutions to pain points are just some of the ways to prove you’re worth the extra email in the inbox.
- Give and you shall receive
Reciprocation is huge in the marketing world. Consider offering an e-book or other value-added product in exchange for an email subscription. Another option is to promote an online contest and have those entering the contest submit their email address.
- Offer insider’s deals
Offer your email subscribers incentives, such as special email-only deals or offers before they’re made available to the general public. Both of these options will help to incentivize your audience and help them find value in your business and its email communications.
- Survey to find out what’s hot … and what’s not
Once you’ve built up your email subscriber list a bit, poll your subscribers on what they like about your email, what needs work and what they deem to be ineffective. Part and parcel to growing a list is keeping your existing followers engaged.
Do you need more help cultivating your email subscriber list? Call Theresa Katalinas at 215-519-8833 or email firstname.lastname@example.org for a free consultation.